Effect

• Conformity:
• Buzzer at the reception experiment
• Elevator Experiment 
• Pygmalion effect:
•  higher expectation leads to higher performance
• Selective Attention:
• When the focus goes into a selective event, we miss other obvious detail like the invisible gorilla
• Baader-Meinhof phenomenon
• when we selectively focus on something specific, we see it appearing everywhere more frequently
• Semmelweis reflex:
• certain type of human behavior characterized by reflex-like rejection of new knowledge because it contradicts entrenched norms, beliefs, or paradigms—is named after Semmelweis, whose ideas were ridiculed and rejected by his contemporaries. 
• Optimism Bias:  
• The reason you keep thinking it will never happen to you
• Our brain encodes a negative outcome with a noise whereas untainted encoding when a positive outcome happens
• Nocebo effect
• Letting your doubts cloud your belief in someone (or something) practically ensures their failure. Medical professionals call this the “nocebo” effect.
•  Placebo effect
• Opposite of nocebo effect
• Power of placebo effect: we can trick the brain and it will try to find a way to heal automatically. 

• Dunning-Kruger effect:
• Intellectual humility and dunning-kruger effect
  
 

• Red queen effect 
• if species are constantly fighting for survival in a changing environment with numerous competitors, extinction is a consistent possibility.
• Survivorship effect

• Cassandra complex:
• "The term originates in Greek mythology. Cassandra was a daughter of Priam, the King of Troy. Struck by her beauty, Apollo provided her with the gift of prophecy, but when Cassandra refused Apollo's romantic advances, he placed a curse ensuring that nobody would believe her warnings. Cassandra was left with the knowledge of future events, but could neither alter these events nor convince others of the validity of her predictions." 
• Backward Law:
• backward law/law of reversed effort was coined by philosopher Alan Watts. It conveys the idea that the more you pursue feeling better all the time, the less satisfied you become, as pursuing something only reinforces the fact that you lack it in the first place. For instance, if you desperately desire to be rich then you’re likely to feel more poor and unworthy despite how much you currently make.
• “When you try to stay on the surface of the water, you sink; But when you try to sink, you float” — Alan Watts
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